Author(s): Viction Workshop

Art and Design

Less is More showcases many striking examples of simplified graphic design language. Over the last decades, a new global graphic design style has appeared, splicing the influences of modernist aesthetics championed by Bauhaus, Swiss and Dutch graphic design that emphasise order, rationalism and focus. To find the right balance, harmony and interaction of design elements, stripping down the colours of an artwork seems to be a rational move to highlight the core message of a design.