A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
From the Inside Flap Becoming a Graphic Designer, Third Edition is the definitive guide to careers in the graphic design market, with complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has more than 650 striking illustrations and features the latest material on interactive design, information design, motion graphics, and more. Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything an aspiring graphic designer needs to know, from educational paths, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines. The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies, such as Esquire magazine, Sony Music, and Aveda Corporation, hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations also points the way to further information and guidance. Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
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Table of contents
Preface. Introduction. So You Want to Become a Graphic Designer? How I Became a Graphic Designer. Section 1: Design Specialties. Editorial. Corporate Design. Book Design. Music/CDs. Information Design. Advertising and Branding. Environmental. Interactivity. What Do You Look For? Motion. Type and Lettering. Advice To Designers. Section 2: Design Businesses. Freelancers. Small Studio. Partnerships. Medium Firm. Large Firm. On Personal Style. Section 3: Design Options. Crossing Disciplines. Entrepreneurs. Authorship. Major Influences. Section 4: Design Education. Undergraduate. Graduate. Continuing Education. List of Schools. The Future of Graphic Design. Appendix: Resource Guide. Bibliography. Recommended Reading. Index. Designers.
