The Design Entrepreneur: Turning Graphic Design Into Goods That Sell

Description

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. Now in paperback, this book is the first to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes.

Author description

Steven Heller and Lita Talarico are co-chairs of the MFA Design program of the School of Visual Arts. Heller is the author and co-author of over 100 books on design and popular culture. He is the editor of AIGA VOICE and a contributing editor to Print, ID, EYE, and Baseline magazines. For thirty-three years he was an art director of the New York Times and now writes a column for the New York Times Book Review. He is the recipient of the AIGA Medal for Lifetime Achievement. Talarico holds an MFA in art criticism and is the co-author of books on design, including Design Career. The authors have created a website for the book.