Blitzscaling: The Lightning Fast Path To Building Massively Valuable Companies

Author: Reid Hoffman

Stock information

General Fields

  • : 34.99 AUD
  • : 9780008303631
  • : HarperCollins Publishers
  • : HarperCollins GB
  • :
  • : 0.425
  • : October 2018
  • : ---length:- '23.4'width:- '15.3'units:- Centimeters
  • :
  • : 34.99
  • :
  • :
  • :
  • : books

Special Fields

  • :
  • :
  • : Reid Hoffman
  • :
  • : Paperback
  • :
  • :
  • : English
  • : 658.11
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
Barcode 9780008303631
9780008303631

Description

Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.