Burn The Business Plan: What Great Entrepreneurs Really Do

Description

How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can.

Carl Schramm, the man described by The Economist as 'the evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.

Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life.

Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.

Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon's Den. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.

Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

Author description

Carl Schramm - described by The Economist as "the evangelist of Entrepreneurship" - is a distinguished Professor at Syracuse University, Professor of Innovation at UC Davis, a fellow at the Institute for Business Innovation at Berkeley as well as a visiting scientist at MIT. Outside of academia he has founded six companies and co-founded Global Entrepreneurship Week with Gordon Brown and co-founded StartUp America with President Obama. He writes a blog for Forbes.com, and his work frequently appears in the Wall Street Journal and the Financial Times.