Author(s): Gaby Crucq-Toffolo
The consumer wants to experience every key point of a concept. This book will help to translate your idea into a fully matured concept, and also gives insight into the consumer's mind to make your concept successful.
Sanne has been a teacher in higher professional education for 10 years within the field of expertise of Imagineering, visuals and concept development. She is also an entrepreneur with a concept of her own, combining knowledge and first-hand experience into her teaching and writing. Gaby Crucq works as a Lecturer Concept Development at the Fontys Academy for Creative Industries in Tilburg, The Netherlands. After graduating in Leisure Management, she immersed herself in the field of creativity and concept development. At this moment Gaby is studying at EURIB/ European Institute for Brand management. The EURIB master program is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy. Within this field of expertise, Gaby s strongpoints are her analytic skills. Through seminars and workshops, Gaby lets people experience that everyone is able to think in concepts."