Author(s): Patrick van der Pijl
This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Patrick van der Pijl is CEO of Business Models Inc. and producer of the global bestseller Business Model Generation. Patrick helps Board of Directors, Top Leaders and Innovation Teams to innovate their business model and design a future strategy. Patrick is a demanded international speaker and pioneer in the practice of business visualization. Justin Lokitz is an experienced strategy designer and managing director of the Business Models Inc. San Francisco office. With almost 20 years of experience managing business model strategies for large multi-national corporations and startups alike, Justin is always thirsty to learn (and do) more. He leverages his experience across a wide range of industry sectors to help companies design innovative, sustainable business models and strategies for the future. Lisa Kay Solomon helps leaders design better futures. A passionate design strategist and executive educator, Lisa creates transformational leadership experiences at the MBA in Design Strategy at the California College of Arts and Singularity University. She is the coauthor of the bestseller Moments of Impact: How to Design Strategic Conversations that Accelerate Change (Simon and Schuster). Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. His background is in artificial intelligence, computer games, and the startup scene. Maarten van Lieshout is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch Idea factory making ideas visual and tangible. He always brings a new perspective to the table - and stimulates others to get involved.