Author(s): Patrick Forsyth

Business

For anyone who wants to develop negotiation skills and bargain more effectively! * Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. * Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. * At all levels, negotiation is one of the most critical skills to have in business today. * Written by an experienced practitioner and expert in the field. Whether you know it or not, negotiations are constantly taking place and thus form a critical part of work life. Negotiation is relevant to discussions between colleagues, people who do not know each other, in the same organisation or different ones and between people of different experience, background, nationality and outlook. The negotiating process involves balancing matters between two parties so that you not only get what you want, but get what you want in the best possible way. It is the art of concluding a deal, and the arrangement of all the elements that constitute that deal; the terms and conditions for instance in some business deals. It is a form of communication and, as such, it is an interactive process. This book sets out the essentials - what really matters - about the process. It examines the core techniques and practical, proven approaches that provide a basis for undertaking negotiation, and aims to make them understandable and manageable to use so that you can quickly put your rookie status behind you.