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Pinfluence: The Complete Guide To Marketing Your Business With PinterestStock informationGeneral Fields
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DescriptionHow to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn't when it comes to marketing can be a challenge. "Pinfluence" is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. Table of contentsIntroduction. Chapter 1: Why Pinterest? Chapter 2: Where Do You Start? Creating a Powerful Profile. Chapter 3: Before You Pin: Who Do You Want to Attract? Chapter 4: The Basics of Pinning: Beautiful Boards and Compelling Pins. Chapter 5: Connecting with Pinterest Users: Tagging, Hashtags, Commenting and Liking. Chapter 6: The Power of Pictures: How to Create Compelling Visual Business Content. Chapter 7: Getting Shared: How to Optimize Your Website for Pinners. Chapter 8: The Care and Feeding of Pinterest Followers. Chapter 9: Twitter, Facebook and Your Blog: How Pinterest Plays Well with Others. Chapter 10: Learning by Watching: Tracking Trends and Monitoring Conversations. Chapter 11: Expanding Your Reach: How to Use Contests, Discussion Boards, Customer Testimonials, User-Generated Content and Video Galleries to Get More Followers. Chapter 12: How to Make Your Pinterest Content "Sticky". Chapter 13: Mobile Pinning. Chapter 14: Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses. Chapter 15: The Ethics of Pinterest. Conclusion. About the Author. Acknowledgements. Index. |