Pop-Up Business For Dummies
Author(s): Consumer Dummies
Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you'll find: * Planning your pop-up venture - whether it's a shop, studio, gallery, or community hub. * Finding the right space for you. * Negotiating with the landlord and sorting out the legalities. * Fixing up and fitting out your space on a budget. * Pulling in the punters - advertising and marketing your pop-up. * Managing a successful pop-up business day-to-day. * Closing up shop efficiently. * Lots of case studies, checklists, tips and hints from experienced pop-up people!
Product Information
General Fields
- :
- : John Wiley & Sons Inc
- : John Wiley & Sons Inc
- : 30 September 2012
- : United States
- : 01 November 2012
- : books
Special Fields
- : Consumer Dummies
- : Paperback
- : 658
- : 272