Author(s): Ronald Cohen with Terry Holt

Business

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics. The first book by Ronald Cohen, who as founder and chairman of the Apax Group is hugely influential in the business community Start-up companies advised by Apax include many household names including Virgin Radio, Yellow Pages, Waterstone's and AOL Provides guidance about how to take advantage of business opportunity Essential reading for entrepreneurs, wannabe entrepreneurs 'One of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up to City banker' Financial Times 'The book sets out the principles of successful entrepreneurial behaviour... a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world' New Statesman First published 2007.