Author(s): Isabella Villani
How do you attract and retain customers in a world where they're writing the rules? The corporate landscape is in a state of upheaval with a highly contested global marketplace and customers who demand a personalised experience across multiple channels. Performance metrics now focus on increasing customer satisfaction and minimising customer effort. This book offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.