Nudge: Improving Decisions About Health, Wealth And Happiness

Author: THALER, RICHARD H.

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Price : 29.99 AUD
ISBN : 9780143115267
Publisher : Penguin Putnam Inc
Imprint : Penguin USA
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Weight (g) : 0.286
Publication date : January 2009
Dimensions : 215mm X 140mm X 22mm
Produced in : United States
RRP : 29.95
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Product Type : books

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Author : THALER, RICHARD H.
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Language : English
Dewey classification : 330.019
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Pages : 312
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Illustrations : black white illustrations
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9780143115267

Description

"Nudge" is about choices - how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make - including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom of choice. Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

Author description

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.