Creative Intelligence: How to Build Creative Confidence, Capacity, and Capitalism

Author(s): Bruce Nussbaum

Self Help

The world is quickly changing in ways we find hard to comprehend. Successful methods of dealing with problems have become outmoded. To be successful, you can't just be good. You also need to be creative. In "Creative Intelligence", innovation expert Bruce Nussbaum charts the making of a new literacy, "Creative Intelligence", or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in increasingly wired classrooms, creativity is viewed as the antidote to uncertainty and complexity. "Creative Intelligence" embodies a bundle of specific literacies that increase our ability to navigate the unknown. It's a skill-set that explorers have tacitly used for eons but which, only now, is explicitly revealing its secrets to us. Nussbaum explores how people and organizations are learning to be more creative in work and in life, and investigates the ways in which individuals, corporations, and nations are boosting their CQ-and how that translates into their abilities to make new products and solve new problems. "Creative Intelligence" shows readers how to frame problems in new ways and devise solutions that are original by drawing insight from anthropology and culture rather than psychology and the brain. Smart and eye opening, it introduces us to the next evolutionary step and our future. Ultimately, "Creative Intelligence" will show readers how to boost their creative capacity, build creative confidence, and connect creativity with capitalism in a new form - Indie Capitalism - that could, and should, replace Finance Capitalism.


Product Information

"In "Creative Intelligence", Bruce Nussbaum makes a compelling case for the economic and cultural power of creativity and offers practical tools and applications for enhancing it in any organization."--Beth Comstock, SVP, Chief Marketing Officer, GE

Bruce Nussbaum, former Assistant Managing Editor for BusinessWeek, is Professor of Innovation and Design at Parsons School of Design and an award-winning writer. He is founder of the Innovation and Design online channel, and IN: Inside Innovation, a quarterly innovation magazine, and blogs at Fast Company and Harvard Business Review. Nussbaum is responsible for starting Business Week's coverage of the annual Industrial Designers Excellence Awards, the BusinessWeek/Architectural Record Awards for architecture, and The World's Most Innovating Companies survey. He is a member of the Council on Foreign Relations and leads workshops on design and innovation at the World Economic Forum in Davos, Switzerland.

General Fields

  • : 9780062088420
  • : HarperCollins Publishers Inc
  • : HarperBusiness
  • : 0.646
  • : 01 January 2013
  • : 229mm X 152mm X 26mm
  • : United States
  • : 01 April 2013
  • : books

Special Fields

  • : Bruce Nussbaum
  • : Hardback
  • : 658.4
  • : 304